What it unlocks
A trustworthy visitor denominator and funnel comparison
PostHog can supply visitors, product behavior, acquisition context,
and a highest-completion saved funnel among the funnels actually
imported. Linked account revenue appears only when a completing
identity resolves through a server-created identity link to the same
account as an observed payment.
Current limits
Completion is not causation
A winner requires at least 20 entrants and complete, non-sampled
results. Bounded, unresolved, or conflicting actor evidence stays
partial or unavailable. The same paying account can complete multiple
funnels, so linked revenue rows must never be summed into site revenue.